Retail Analytics
Collect customers behavior in your store to optimize routing/product display and identify the hot-spot in the store while simultaneously analyzing your customer’s reaction in real time.
What is it?
Analyze and pull meaningful insights from your customers behavioral data.
Collect information from in-store sensors and your CCTV, and pre-analyze it with real-time video analysis tools.
Thanks to AI and Deep Learning we develop a model to forecast in-store people pattern.
Verify and identify people’s behavioral pattern in the store to optimize product/promotion placement.
Challenge
Collecting data on customers behaviour in physical retail
point in order to optimise in-store routing/product
display/hot-spot in-store identification while, at the same
time, analysing people behaviour and action/reaction in
store.
What we did
- TB analysis of data collected from in-store CCTV
- Development of an AI DeepLearning Model to analyse in-store people behaviour
- Identification of people’s behavioural pattern in the store
Benefit
Discover how our solution can facilitate your business processes.
Activate new marketing/proximity initiatives in-store
Enhance the path-to-purchase
Optimize your product display by considering in-store hot-spots
