Market Intelligence
Analyze prices from third parties and competitors to understand prices dynamics and optimize sales.
How Does It Work?
Collect data from different market (online/offline) to support and make business decisions.
Analyze your catalogue and your historical data to define and identify your price trends.
Recognize images and verbatim online to enrich your sources and identify key product trends.
Define a real time re-price model using AI to support and improve your sales.
Challenge
Analysing prices charged by third-party vendors and direct/indirect competitors on a multinational third-party market using a customised engine that helps the customer identify and understand price dynamics in order to optimise pricing policy and increase sales.
What We Did
- Brand Catalog AI analysis and process to identify price tolerance
- Price trend identification and monitoring
- Images and verbatim recognition to identify key product trend
- Definition of a new dynamic re-pricer model
- Definition of a new campaign manager based on AI
Benefits
Discover how our solution can facilitate your business processes.
30 endpoints (i.e. combination of marketplace/country)
50.000 unique monitored products
5 selected monitored competitors
Enable a new way of managing the online channel
