Medical Center Padova is a private healthcare facility offering specialist services and dedicated care pathways, with the goal of ensuring patients a quality experience and simple, fast access to healthcare services.
To strengthen its local presence and increase its ability to reach new users, Medical Center Padova chose Ydea, Hoverture Digital Hub, as its partner for defining an integrated Digital Marketing strategy.
In the healthcare sector, having an online presence means much more than having a website: it’s essential to reach the right people at the moment they’re searching for healthcare services, guiding them through their journey of information and choice.
With this goal in mind, a digital strategy was designed to strengthen the brand’s positioning, increase the facility’s visibility and generate a steady flow of qualified contacts.
Medical Center Padova needed to consolidate its digital presence and develop a communication ecosystem capable of turning online visibility into new acquisition opportunities.
The project’s objectives were:
- strengthen the brand’s local positioning;
- increase the healthcare facility’s visibility;
- reach an audience genuinely interested in the services offered;
- generate qualified contacts through high-performing digital campaigns;
- continuously optimize activities based on collected data.
Ydea, Hoverture Digital Hub, developed a data-driven Digital Marketing strategy, combining branding, web design, content production, and performance marketing campaigns.
The project started with the definition of target audiences, built through a data-based approach and activated on the most strategic channels, with a geographic focus targeting a 30 km radius around the facility.
Key activities included:
- audience design for awareness and lead generation campaigns;
- planning and management of digital campaigns;
- development of dedicated social funnels to drive qualified traffic to optimized landing pages;
- production of creative assets and content for the campaigns;
- continuous performance monitoring and ongoing optimization to maximize results.
The Results
The integrated strategy significantly increased brand visibility and the ability to acquire new contacts, turning digital campaigns into a concrete growth tool.
The project achieved notable results:
- over 8 million impressions generated by the digital campaigns;
- more than 60,000 clicks to digital assets;
- over 1,200 contacts acquired through Meta campaigns;
- over 850 contacts generated via the website.
These results confirm the effectiveness of a data-driven approach, capable of combining branding and performance marketing to support the facility’s business objectives.