One of the leading international companies in the logistics and shipping sector, with a widespread presence across Italy and a network of services dedicated to both business and private customers.
To support business growth and strengthen brand presence across digital channels, the company chose Ydea, Hoverture Digital Hub, as its partner for designing and managing its Digital Marketing strategy.
In a highly competitive market, building awareness isn’t enough. User interest needs to be turned into qualified contacts and guided through the entire conversion journey.
To achieve this, an integrated Digital Marketing strategy was developed, combining branding, lead generation and acquisition activities through a coordinated ecosystem of digital channels.
The company needed to strengthen its digital presence and increase its ability to generate new qualified contacts, targeting both the B2B and B2C markets at the same time.
The project’s objectives were:
- increase brand awareness across digital channels;
- generate a steady flow of qualified leads;
- support customer acquisition activities;
- increase traffic to points of sale across Italy;
- optimize campaign performance through a data-driven approach.
Hoverture Digital Hub defined and managed an omnichannel Digital Marketing strategy, designing integrated, coordinated campaigns across the entire customer journey.
The activities covered the main digital acquisition channels, combining advertising, social media, and direct marketing tools to reach different targets with personalized messaging.
The project included:
- Google Ads campaigns on the Search and Display networks;
- advertising campaigns on LinkedIn and Meta;
- Direct Marketing activities through DEM, email marketing and dedicated landing pages;
- continuous campaign optimization based on performance data;
- dedicated strategies for both the B2B and B2C markets.
Campaigns were developed around different objectives, including brand awareness, lead generation, customer acquisition, and drive-to-store, helping build a digital ecosystem geared toward business growth.
The Results
The integrated approach significantly improved the performance of digital marketing activities, delivering concrete results in both visibility and new contact acquisition.
The project made it possible to:
- increase lead generation through multichannel campaigns;
- strengthen the brand’s digital presence in the Italian market;
- support B2B and B2C strategies simultaneously;
- increase traffic to points of sale through drive-to-store campaigns;
- contribute to achieving top results at a European level, positioning the Italian market among the best for lead generation performance.